Ebooks have been a great way for authors and experts to sell information to niche markets and targeted audiences in a fast, efficient, and highly profitable manner.  Now learn how you can increase its value and your profits by converting it to video.

Much of the internet publishing over the last 10 years has been in the form of "ebooks". Ebooks have been a great way for authors and experts to sell information to niche markets and targeted audiences in a fast, efficient, and highly profitable manner. They have enabled those in business, education, and in many walks of life to "sell their smarts" to those who are in need of the information and personal experience authors have to offer.

Over the last few years, however, a growing trend has emerged among certain sectors of ebook consumers that has made "digital authors" stand up and take notice, particularly since it has affected their bottom line. While one of the greatest benefits of ebook technology is the ability to deliver information to the consumer "on demand" for immediate use, this also comes with the caveat of "lower perceived value".

Ebooks are intangible products, ones that consumers can only view on a computer screen but that can't be felt in their hands or leafed-through like a "real book". Thus, even though they want the information they seek right away and are willing to pay for it, the longevity of its perceived value declines quickly after the purchase. Statistically, this shows up as an increasing return rate for "no apparent reason" given by the purchaser.

Another complaint from ebook consumers is that they have to read the book "while stuck sitting at their computer". Authors rebut this complaint by giving the purchaser the ability to print the book easily using their own printer and paper. But post-purchase consumer research indicates that having to use their own printing materials to get a printed copy of the book is often insulting to them and not cost efficient when compared to the cost of purchasing most books in commercial bookstores.

So, what's the next evolutionary step for ebooks?

Digital authors are now turning to the latest in video technology to take their ebooks to a whole new profitable level - creating "video versions" of their ebooks. The concept is similar to what happens in the paper publishing world - a successful author sells his "paper" book for $25, and then creates the "audio version" on either cassette tape or CD and sells it for $35 - $49 a set to gain an additional stream of revenue.

Taking this idea a step further, it is now possible for any digital author to significantly increase the profit potential of their ebook by creating its video version. In addition to the obvious increase in revenue, the next crucially important benefit of creating a video of your ebook is the tremendous increase in perceived value of your information.

When you create a video product of your ebook that is in a physical DVD format, the consumer places as much as 300% more value on your information than when it is in just a digital ebook format. This means you can charge up to 300% more for your expertise when your customer can actually "watch and learn" from something they can touch and put in a DVD player, as opposed to read and learn from something they download from thin air.

To accomplish this, digital authors are making the whole DVD production process easy by "partnering" with experienced video publishing companies like SellYourSmarts.com. Just think...in a matter of just a few weeks, you can take your ebook and turn it into a profit-pulling "how-to" video ready for sale on the internet while retaining a lion-share of the profits.

Whether the final product is an actual DVD or a series of how-to video clips uploaded to a password-protected part of your web site that you can sell access to, turning your ebook into a more profitable "watch me and learn" customer-friendly video can't help but increase your notoriety and your bottom line as you slip onto thousands of customers TV screens.

You can do it. We can help. To learn more about how you can take your ebook to the next level of profitability, contact us.